Our Story
Ice Cap Cold Plunge was created with a simple goal in mind: build the best cold plunge experience possible using American manufacturing and proven materials.
The original Ice Cap design came from a team deeply experienced in rotomolded product manufacturing and outdoor performance equipment. After years of experimenting with cold therapy using everything from trash cans and horse troughs to winter lakes and homemade systems, they set out to engineer a better solution — a purpose-built cold plunge designed for full immersion, durability, and everyday use.
Ice Cap Cold Plunge
is now owned and operated by NewPro Corp., an American manufacturer and distribution company based in Westfield, Indiana.
With decades of experience designing, manufacturing, and distributing high-quality consumer products, NewPro is committed to scaling the Ice Cap brand while maintaining the craftsmanship and materials that made the original design successful.
Our Focus is Simple
Cold plunging isn’t a trend to us. It’s a tool used by athletes, entrepreneurs, and everyday people looking to build resilience and improve their physical and mental performance.Ice Cap is built for that purpose.
We believe the best products are simple, durable, and effective — and that’s exactly what we’re building.
- American Manufacturing
- Durable, rotomolded construction built to last
- Purpose-built cold therapy for recovery, resilience, and performance
Our Mission
To make high-quality cold therapy accessible through durable American-made equipment designed for real use — not gimmicks.
Ice Cap Cold Plunge is built for people who take recovery seriously. Whether you’re an athlete pushing physical limits, an entrepreneur managing stress, or someone simply looking to improve resilience and well-being, cold therapy offers a powerful way to reset both body and mind.
Our mission is to build products that make that experience simple, reliable, and accessible — equipment you can trust to perform day after day, year after year.
At Ice Cap, we believe resilience is built through discipline, discomfort, and consistency.
Cold water just happens to be one of the best tools for getting there.